Here for the whole story

There’s no better feeling than being on top of your game, but we know life doesn’t always work that way. There will be good times and hard times, challenges and smooth sailing, curve balls and fantastic opportunities, and undoubtedly many highs and lows.

With over 20 years experience across sport, education and psychology I have seen performance from almost every angle; as an athlete, a coach, a teacher, and practitioner. I have sat beside people through selection, injury, exams, leadership decisions and their defining moments.

The world of high-performance will test you on every level. I help individuals, teams and organisations navigate that.

Whether you’re an athlete, coach, or a woman building her carer in sport, I’m here to help you develop the inner capacity that underpins how we perform and grow.

Through coaching and programme design, I support you to:

  • Navigate pressure with greater awareness and composure

  • Strengthen identity and confidence beyond your performance

  • Recover faster from setbacks

  • Build environments that enable trust, connection and growth

My mission is to contribute to the performance and wellbeing of the people I work with, the health of performance environments, and the future of women in sport.

Outside of work, you’ll find me moving - walking the dogs, hitting the gym, practising Pilates, breath work, skiing or exploring the outdoors, and most importantly spending time with my family and friends.

Wellbeing, connection, adventure and growth continue to shape both my work and my life.

I greatly appreciated her laser-focused ability to ask just the right question at the right time. I had numerous breakthrough insights and absolutely loved her caring, reassuring, and trustworthy presence”.

Dr Eff Blank, Self Leadership Coach

Each time I came away clearer in my thinking and more confident in the path ahead of me”.

Jane Scott, Partnership Manager, SportScotland

Alex’s coaching sessions made me realise that the answers to life’s challenges lie within us - if we can just take the time, space and Alex’s gentle probing to figure them out”

Leza Milligan, CEO & Founder, Optimise Foundation

BA (Hons) Physical Education QTS ~ MSc Applied Positive Psychology ~ EMCC Coach ~TASS Athlete Personal Development and Lifestyle ~ TASS Understanding Athlete Transitions.

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